E-Commerce Regulation: Between Consumer Protection and Innovation

Mandatory registration of online stores with government authorities is essential to protect consumers and prevent fraud. All traders must fully disclose their identification and commercial registration details.

Heavy licensing requirements may discourage small businesses and startups from entering digital markets. Balance should exist between transparency and facilitating new entrepreneurs.

Complete disclosure and protection of consumer data according to high cybersecurity standards is essential. Strict penalties must be imposed on those violating personal data protection standards.

Over-emphasizing data protection may impose heavy administrative costs on small companies and slow sector growth. Balance is possible between protection and operational efficiency.

Strict ban on misleading advertisements and false offers that deceive consumers. The law must impose severe penalties on those using fraudulent methods or incorrect data.

Strict regulations may restrict creative marketing freedom and legitimate promotional offers. Education and transparency are better mechanisms than complete bans.

Digital stores should pay fair taxes like traditional ones for equality. Not taxing digital activity creates unfair competition.

Heavy taxes on emerging digital activities may kill innovation. Tax incentives should exist for new digital companies to support growth.

Informal digital economy poses risks to financial stability and tax justice. Intensive inspection campaigns and closure of violating stores are necessary.

Instead of strict punishment, gradual integration of informal economy is better through incentives. Heavy pressure pushes activities further underground.

Complete records of influencer contracts must be kept for five years with monitoring of campaigns. Payments must only go through official reliable channels.

Heavy bureaucratic requirements for influencers complicate contracts and limit market flexibility. Procedures should be simplified to encourage digital partnerships.

Law should cover all current and future technologies including blockchain and AI. Flexible regulations provide long-term legislative stability.

Overly broad laws may not protect real innovation and may impose unforeseen restrictions on emerging tech. Gradual legal evolution with technology is preferable.